Do you need to understand the rapid change happening in China?
How your brand is perceived? How new consumer tribes are formed? How society and politics are changing? What the new growth pattern looks like? Or what China's race up the value-chain means to your business?
Since the 1990s, Kairos Future has had a special focus on the developments in China. In 2010, we gathered all our China related knowledge, activities and networks under what we call ChinaLab. Current activities include (1) mapping China's consumer landscape and social change in real time using millions of blogs, micro blogs and news articles; (2) tracking changes in China's knowledge and innovation geography as well as its key and emerging players, using a unique database where every Chinese patent has been matched with geographical coordinates; (3) helping our clients understand China’s changing growth pattern by studying local level economic and demographic trends.
The topics covered in analyses offered to our customers include:
Social change
We track the vibrant public debate in Chinese social media and gather clues to what is going on behind the scenes at the political center. We provide our clients an overview of the topics discussed, as well as the topics that are sensitive at the moment. Frustrations, dreams and change in public sentiment among Chinese bloggers and micro bloggers are also studied.
Brand impact
We track the buzz and sentiment surrounding international brands and products in Chinese social media. Our clients gain an understanding of what millions of Chinese bloggers and micro bloggers say and feel about them.
Consumer insight
Using millions of blogs, micro blogs, and other online consumer footprints, we detect otherwise invisible trends and patterns among consumers and provide a real time picture of changing views, values and lifestyles.
Knowledge and innovation
Innovation has become the core of China's new development strategy, the next phase of its program of economic reforms. The country now boasts 10% of the world's top scientific output. It has seen a 30-fold increase in invention patenting in a decade. The China that now emerges brings a whole new set of threats and opportunities. Kairos Future is dedicated to helping leaders and organizations understand the emergence and evolution of China's knowledge an innovation landscape and unlock the opportunities they bring.
Economics and demography
Using a unique database of local level economic and demographic indicators, we help companies understand China's new growth pattern and access tomorrow's purchasing power.
Along with the analyses we also offer various forms of consulting services.
Do you want to know more? Please contact: Mats Lindgren, CEO, mats.lindgren@kairosfuture.com or Tomas Larsson, analyst and China expert, tomas.larsson@kairosfuture.com.