Founded in 1988 Ridderheims is the leading delicatessen company in Northern Europe, producing and exporting a wide range of delicatessen. In order to keep its leading position and strengthen its brand in the European market Ridderheims were eager to understand key trends and opportunities in field offood and dining.

With the help of our research network, Kairos Future’s Consumer,Marketing and Innovation team identified a number of major trends that where reshaping the market of delicatessen. The trends were published in a book, The Ridderheim Report, and distributed to media and Ridderheims’ clients.

The trends are used extensively to identify and develop new productlines, and to sort out outdated products. They are also used as checklists in the dialogue with distributors.

– Our trend-tracking helps us to navigate in product development, says Peter Grönvall, CEO, commenting on the second Ridderheim Report. It is necessary to understand global food trends, since consumers are getting more and more globalized.

Positioning a leading gourmet food producer as a knowledge-leader in the field

FACTS AND CHALLENGE
• Ridderheims was founded 1987,turnover 500 MSEK
• Production of preserves, sauce, ssausages etc, distribution of established gourmet brands
• Development of store-in-store systems
• Export since 1990 to Norway, Finland, Denmark, Iceland, Holland, Belgium, Ireland, Greece, Poland and France
• Challenge: Continue to grow through position as knowledge leader in the field

SOLUTION AND RESULTS
• Production of a trend report focusing on international food trends for next ten years based on – Trend research – Expert interviews and panels – International outlooks from Asia, Europe, North and Latin America
• Identified trends, among others: – Flexitarians – Trust food
• Report widely distributed to customers and opinion leaders
• Soon to come: Launch of ifood.com – Trend reports and distribution of recipes and cooking shows to MP3-player
• Future ambitions: Yearly updates of the report