Region Halland is one of several new Swedish regions, founded in 2003 as an association of local municipalities in Halland

• But what should Region Halland focus on? What should a shared strategy for the future contain?
• And how could one build a strategy that is accepted and owned by stakeholders as well as the general public?

SOLUTION
Build a process based on the following components:

• Start with analysis of Halland’s future context - which are the external drivers that need to be considered
• Involve key stakeholders and general public, not least young persons
• Build strategy on key assets, contextual challenges and opportunities and vision and values

RESULTS

• Vision: “Best place to live”
• Identified key strategy:
• Build on the central location, focus on knowledge industries
• Strategy as framework for all other activities
• 1500 people involved in the process
• Vision letters
• Dialogues with young people on blogs and communities
• Tourism identified as key success factor
• Empowerment