The MEWE generation
Book /190 pages / 250 SEK / The MEWE generation / 2005
The MeWe Generation was born in the mid-80s and raised during the turbulent 1990s and early 2000s. They are born individualist, but no hard-core egoists. They still put friends first and value collective solutions, and they distrust everything and everyone they consider to be superficial.
It is an opportunity maximizing generation who considers everything but friends a means for opportunity maximization. Technology is about gadgets to keep their herd together. Work and consumption are platforms for self-realization.
Title: The MeWe Generation
Year: 2005
Author: Mats Lindgren, Thomas Fürth, Bernhard Lüthi
Pages: 190
Price: 250 SEK ex duty och cargo
