Idea leadership and dissemination of knowledge

Who defines your industry? Who is the shining star, the one who leads the industry into the future? Is it you, or someone else? How do you make your customers or other stakeholders more knowledgeable, help others to see what you see? Knowledge is power, and whoever knows the most often has the advantage of being able to set the agenda.

Knowledge generates interest – from customers, partners and employees. Quite simply, it is more fun to be together with someone who is clever and knowledgeable.

In many cases, our analysis projects are not only intended to create knowledge for internal use. Three examples are Ridderheims, Husqvarna and Manpower. Every year, Ridderheims publishes a book called The Ridderheims Report that is based on analyses of food and meals trends across the globe. Husqvarna publishes a global garden trend report to spread knowledge about and interest in the garden. Manpower reports about the workplace to customers and the public through studies in Manpower Worklife. And at the same time they all use the results for internal development and innovation.

What could you do to get a head start for the future?